How to Make Your About Page Stand Out

How to Make Your About Page Stand Out

People read About Pages because they’re interested in the brand and the face behind the brand. This is great news. It means that the customer is looking for a reason beyond your product to be loyal for life. They want to know you. They want to know about your family....
How to Write a Facebook Ad

How to Write a Facebook Ad

When it comes to writing a Facebook ad the simpler the better, but you need some great copy in those few lines to make an impact. So how do you do that? Social Media Optin I’ve gathered some great advise from Bryan Cohen about writing Facebook ads. Though he normally...
You Suck At Writing…

You Suck At Writing…

Has anyone said that to you? I mean, have they come right out and told you that you absolutely should not write because every stroke of the keyboard from your fingers results in an angel losing its wings? I’m guessing not. So, why then do you beat yourself up so much...
Your Brand Story: How to Create it and Get Free Therapy

Your Brand Story: How to Create it and Get Free Therapy

I talk a lot about creating a story behind your brand and the best ways to incorporate that into your copy to build that know, like and trust factor with your audience, and it just hit me… I’ve gotten it wrong. But before I tell you how I got it wrong, let me give you...