Most people aren’t “just starting out” on social media, but they may not have accounts on every platform.

Or, they’ve got the accounts, but little engagement.

Well, here I’m going to tell you what you should be using your social media platforms for, what to put on them that gets the most engagement, how often to post, and so much more to get the engagement you need to build your business and brand.

We’ll cover these platforms:

  1. Facebook
  2. Twitter
  3. Pinterest
  4. Instagram
  5. Google+
  6. LinkedIn

The big 6 – the platforms used by most people around the world. Not, however, how you might imagine.

Download the step-by-step guide to managing your Social Media Madness HERE.

Let’s start with Facebook:

Naturally, it’s the single most popular and widely used social media platform in the world and it’s only growing.

What kind of information should you post on Facebook?

Entertainment is the short answer. That can include everything from quizzes to stories, but there is one common thread. Emotion. To go viral on Facebook you need to make people feel something.

Inspiration and motivation do incredibly well on Facebook, but so does humor. The key is to use emotion to your advantage. Make people laugh, cry, punch the wall, and hug their children. Make them feel.

How many times should you post on Facebook?

The most socially acceptable number (according to CoSchedule) is once. Just once. It stays in the feed long enough to be seen all day. So no more than once.

Oh, and keep your message to 111 characters long. You don’t want to lose people because you’re writing a novel in your post.

How many hashtags should you use on Facebook?

What an odd question. You don’t use hashtags on Facebook.

Well some people do, and I’m here to tell you – Stop. You should NOT use hashtags on Facebook. It does NOT increase your engagement and in many cases, it turns people off.

Twitter:

Humor and entertainment do fairly well on Twitter, but what does even better is actionable business advice. Not only that, but people like to see your personality on Twitter.

You’ve only got a few characters to get your information across (and hopefully you’re using an image or graphic), so make them memorable.

What should you post on Twitter?

Quotes do so well on Twitter because they can convey hidden meaning and entice people to click. Use that to your advantage.

In fact, think of Twitter as a Headline posting platform. Create a click-worthy (notice I didn’t say click-bate-y) headline for your blog post, sale, launch, whatever; and get people to click from Twitter to your website.

How often should you post on Twitter?

Here’s the beautiful thing about Twitter, especially if you churn out content at an admirable rate.

You can post to Twitter 15 times, or more, a day.

Why?

Because studies (according to CoSchedule) done on social media show that posts on Twitter only last for between 17-30 seconds before they’re buried in the information avalanche.

So post. Post like a crazy person.

And even though Twitter allows you 140 characters, the best engagement came from posts with only 103 characters, so no rambling.

How many hashtags should you use?

And, of course, Twitter invented hashtags, so you absolutely must use them. 2 of them.

Wait, what?

Yup, the best engagement on Twitter goes to posts with an average of 2 hashtags. That’s it. Choose them wisely.

Download the step-by-step guide to managing your Social Media Madness HERE

Pinterest:

Words were your friend before, but now it’s time to let the pictures do the talking.

What should you post on Pinterest?

Pinterest likes actionable information as well, but for visual learners. Think magazine when you’re posting to Pinterest. Keep your collections cohesive and branded, but most of all, keep text to 115 characters only.

The best engagement on this platform goes to those who post fashion, recipes and DIY content. Here’s the kicker, though. I said actionable before, so how can you be actionable with only images.

Use an infographic. Infographics are enormously popular on Pinterest. And if you punctuate your boards with actionable and beautifully branded images, you’ll get a following for sure.

How often should you post on Pinterest?

Pinterest is another platform with quick life-span posts. You can post as often as 11 times on Pinterest because they get buried so quickly. But don’t fret.

A little trick I learned in the handmade industry – Use Boardbooster to reboost your pins and schedule them beforehand, so you don’t have to spend all your valuable time pinning for engagement.

How many hashtags should you use?

Zero! That’s right. There’s no place for hashtags on Pinterest. Time to move on.

Instagram:

Recently, I have come to adore Instagram. Before it was a deep, beautiful mystery to me, but because of some hard advice from a business coach, I figured out a strategy that pulls in 100 followers a week.

Check that post out HERE and get started using that strategy.

Part of her advice was, “Instagram likes pretty.” And the best images to use for that revolve around movements.

What should you post on Instagram?

Think dream lifestyles, volatile culture, and heart-breaking inspiration.

Where Facebook liked emotion, Instagram likes heart-wrenching, eyes streaming, pull-you-to-the-ground-to-cuddle-with-the-closest-pillow kind of emotion.

And, good news for ecommerce, Instagram also likes products. If you can take a bright, clear, drop-dead gorgeous photo of your products, Instagram will drink you up like ice tea on a hot Texas afternoon.

How often should you post on Instagram?

And, more good news for those short on time. You only need to post to Instagram 1-2 times a day. That’s all. Most people will check hashtags daily, so as long as you’re using those properly, your image will be seen and loved on the daily.

How many hashtags should you use?

And speaking of hashtags… Instagram lets you include up to 30! Wow! Think of the potential organic reach.

According to CoSchedule, however, you should only be using 11.

This probably has to do with the size of the post. After all, with posts as long as 241 characters (that’s how many you should be using), that post can get pretty long.

Google+:

We’ll, Google+ has become a professional platform more than anything. It’s still acceptable to post personal posts, but you aren’t looking at much engagement.

What should you post on Google+?

In fact, you’re probably not going to get much engagement at all on Google+. It just hasn’t taken off.

But, if you insist on using it just be sure to keep your posts to 65 characters. Or 112 character. Yeah, it’s weird, but these two ranges seem to perform better than others.

How often should you post on Google+?

And, probably because of the lack of engagement, it’s acceptable to post 2 times a day onto this platform.

Try one personal and one professional and see which one does better. Jury’s still out in our court.

How many hashtags should you use?

More good news! You can use 3 whole hashtags with each post here. I’m convinced this is actually helpful.

Especially if you’re using Google+ professionally, hashtags will get your work seen by people who care and this could prove to open networking doors for you.

Don’t discount it yet, but manage your time well.

LinkedIn:

And finally, the ultimate professional social media platform.

What should you post on LinkedIn?

LinkedIn is a terrific place to build your professional portfolio, network, and land your dream job. You just have to be strategic about what you post.

Since it’s a professional platform, keep your posts professional. You can include news, case studies, and how-to articles.

But where it gets really interesting is when you get personal.

Wait, what?

Yup, but with a twist. People respond really well to personal growth stories on LinkedIn.

If you’re an entrepreneur who has a lot to say about the journey, or you’ve overcome a particularly difficult struggle and come out on top with your business, this is the place to share it.

Keep the posts to 149 characters, though. People are busy. A novel post won’t get read.

Many people aren’t doing this yet, but those who are reap the rewards in dividends.

How often should you post on LinkedIn?

The catch is, that this isn’t a place to hang out and play. You’re expected to post no more than once a day. More than that and you look like a spammer.

How many hashtags should you use?

And, of course, you probably expected this. Hashtags do you no good on LinkedIn.

In fact, they make you look a little amateurish, so save ‘em for Instagram.

And that’s the end of the mega post.

Did I answer all your questions? Had a contradicting experience on your social media platforms?

Share in the comments below.

And get your Social Media Madness Checklist HERE.